Technique is a campaign for Western Washington University’s graduating industrial design seniors exhibition.
An emphasis on collective and individual processes and techniques arose in conversations with the cohort and became the guiding theme of the campaign.
4 Weeks | June 2024
Campaign | Storytelling | Video + Animation
Graphic Design: Drake Zahara, Logan Field
A multitude of printed iterations served to assess iconography, legibility, and visual storytelling. Technique was chosen over other explorations for its visual stickiness and alignment with the core theme of the show.
As we developed the campaign I shot some behind-the-scenes footage, edited into an Instagram reel to serve as promotion and hint at a theme centered on process. The post quickly became the most-liked reel on @WWUID.
After exploring other brand colors, we ultimately stuck with Western Washington’s established “go-to” dark blue to maintain consistency and association.
On June 6th, the exhibition went off without a hitch and was enjoyed by many design professionals in the Seattle area.
Show photos taken by Prof. Jason Morris.
Project Takeaways
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Delivering a concise and engaging site that communicated how we work/play.
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Production, animation, motion, and editing were all skills that I got to practice and expand throughout this project.
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A background in art and graphic design, an education in Industrial Design, a passion for film and video, and the completion of this project have led me to want to pursue this type of work.
What I did
Co-Direction, Designed Website, Animation, Cinematography, Editing, Storytelling
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